It has secured a worldwide live betting streaming and betting data rights partnership
IMG Arena has agreed a long-term deal with the European Volleyball Confederation (CEV) for the worldwide live betting streaming and betting data rights.
Sports betting companies will have access to content from all three forms of volleyball – regular, beach, and snow.
The deal was brokered by AMI, an international rights agency, with AMI retaining all betting category sponsorship rights for the CEV events.
Executive vice president and managing director of IMG Arena, Freddie Longe, said of the agreement: “We are privileged and excited to announce our partnership with CEV .”
“Operator feedback tells us volleyball is a property that has much untapped potential and one which the industry feels will benefit from an improved sports betting solution. Our move into the sport will allow us to significantly enhance the betting interface and boost engagement with its community of passionate fans.”
Aleksandar Boričić, CEV president, added: “Partnering with IMG ARENA to distribute our sports betting live streaming and betting data rights is an important strategic development for CEV.”
“We understand the benefits of a long-term relationship, and in IMG ARENA we have found a partner to future proof our sport for the next generation of fans.”