This is Little Dot’s first acquisition as it kick starts its growth plan
Little Dot Studios has acquired production studio WING.
Majority owned by All3Media, the digital video content producer works with sport and consumer brands and is looking to improve its offering to the former with this move. It will boost its sports production and creative capacity to enable it to deal with increasing demand.
Little Dot has been growing in the sports sector over the past few years, and now provides production, distribution, monetisation, media and insight services to the likes of Formula E, the England and Wales Cricket Board, The FA, Eurosport, Red Bull, and the ICC. Further acquisitions are expected to be announced in a push for further growth.
Meanwhile, WING has created content for brands and governing bodies such as the International Olympic Committee, The America’s Cup, Formula 1, Coca-Cola, Hugo Boss, McLaren, Vodafone and Land Rover.
Set up in 2007 and run by husband and wife team Will and Tessa Ingham, the London-based studio has won several sport industry awards and even Media Production Company of the Year 2019 at Campaign and PR Week’s Brand Film Awards.
Co-founder and CEO of Little Dot, Andy Taylor, said of the acquisition: “Sports is a key strategic focus for Little Dot Studios, which we see providing a market for significant growth. Acquiring WING will enable us to accelerate our future growth with existing clients across the two companies as well as bringing in new partners.”
Tessa and Will Ingham added: “Teaming up with such a fast growing and progressive studio makes our dual offering very exciting and really powerful in the world of insanely quick moving digital content. We are delighted to be part of their seriously impressive journey and are really looking forward to changing the game with them.”