The platform enables football fans to access Premier League games from different providers and switch services whenever required.
BT has launched a TV advert for its ‘unlimited substitutions’ campaign that enables BT TV customers to access all 220 Premier League games in one place (through ‘seamless switching’ between BT Sport, Now TV and Amazon Prime Video).
The film features Marcus Rashford, Trent Alexander-Arnold, Gareth Bale, Carlo Ancelotti and Jamie and Rebekah Vardy (pictured).
The ‘unlimited substitutions’ relates to BT TV viewers being able to customise and adapt their sport packages every month to suit their viewing needs.
The TV spot, which was created by Saatchi & Saatchi, first aired during the FA Community Shield. It was directed by Riff Raff’s Rich Hall.
Dave Stratton, brand and demand generation director at BT, said: “We’re now giving control to our customers to sub on and off BT Sport, Sky Sports (via Now TV) and Amazon Prime Video. We wanted to bring this to life through a fun campaign that shows the games reaction as news of unlimited substitutions spreads through football. Fans can choose the sports packages they want to watch and when they want to watch them.”