Messaging app used to get live clips and match updates direct to fans
Eleven Sports has launched a WhatsApp service to provide fans with speedy access to the latest sports clips.
The service kicked off this week, during Eleven Sports Portugal’s coverage of the Champions League. It was used to share match updates and goal clips direct to fans.
The broadcaster now plans to extend the service for its LaLiga, Bundesliga and Ligue1games.
Nuno Filipe Miranda, director of marketing and communications, Eleven Sports Portugal, said: “We want to make it as easy as possible to for our fans to watch their favourite sporting moments across all of our platforms. With more than 60% of the Portuguese population now on WhatsApp, it’s important that we’re there to bring our fans all the action, straight to their phones.”
See the service in action below.